Catal1sts changes the face of SA cataloguing
Launch Press Release: 2008/06/13

New media company Catal1sts, launched this week with a comprehensive range of design services, aimed at bridging the gap between print and online product cataloguing systems.

"Anyone managing a company with a diverse product portfolio will appreciate the hassle of getting all their products photographed, in print and online, while still ensuring a consistent brand message, across multiple media platforms," says Catal1sts co-founder, Alistair Cotton.

"By integrating the service process, Catal1sts is ideally positioned to deliver consistent cataloguing quality, shorter development schedules and smoother service and development processes," he says.

Although the concept of offering a one-stop shop for both print and online catalogues is simple enough - to date, the founders are not aware of any other local media company that specialises entirely in producing such an integrated approach.

"We expect to deliver clean, well designed solutions which are delivered on-time, on-budget and kept updated and relevant, " stresses Cotton.

Catallst co-founder Lynea Evans adds: "We view quality design throughout the print and online catalogue development process, as key to producing an effective marketing tool for product-based businesses."

Another area of Catallsts expertise is through the provision of continued support. This ensures that print and online product catalogues are kept current, with up-to-date product images, descriptions and pricing.

"In this way, product catalogues will remain valuable and relevant for representatives, business partners and ultimately the all-important client or customer," says Evans.

Catal1sts offers three core services, ideally designed to integrate to produce one consistent cataloguing solution across print and online media:

Product photography - Clean digital product images, in studio or on location.

Print design - Product catalogue design for traditional print and searchable, category-based Acrobat files for email distribution.

Online - Database-driven, web-based cataloguing with integrated online ordering options.

For more information go to: www.catal1sts.com or call Lynea Evans on 011-706-5474 or email lynea@catal1sts.com or Alistair Cotton on 011-326-4264 or email alistair@catal1sts.com.